In this context it was necessary to create a styleguide for every lower third, every bumper and every kind of infographic.
Design elements for dynamic content
At the beginning of 2015, the RBB, one of the most widespread TV broadcasters in East and Central Germany, decided to give its news format Brandenburg Aktuell a relevant facelift. That was not only accompanied by a new branding, but also by a new mechanics of on-air design elements, which are based on the brand and can be used as well in the news studio or in any kind of conventional and digital media.
The redesign was based on a very simple idea: how can a very reduced design be established in order to put the content in the main focus of the audience?
Realtime and pre-rendered design assets
So the challenge was to build a modular system of design elements that would dynamically adapt to the content. Whether in real time or as pre-produced contributions, statistics and even as assets in digital channels and of course in print media. A variety of journalists, editors, cutters and digital media experts must be able to work with these setup of design assets.